Google unveils its newest smartphones, the first powered by the company's own chip

Google on Tuesday unveiled the full details of its new Pixel 6 and Pixel 6 Pro phones, the first to run on its Google Tensor chip instead of Qualcomm's processor. Google Tensor was announced in August.

Google's Android operating system runs on more than 3 billion devices around the world, but the company's phones have failed to gain a sizeable market share. There are a few reasons for that, but the main one seems to be that people don't know they exist or why they should buy a Google phone instead of a Samsung or Apple device.

Google is again trying to attract new customers and hopes its new processor, some unique software features and pricing are enough to woo them.

The company is attempting to cater to two audiences this year. The Pixel 6 is targeted at the midrange market with a $599 starting price, $100 cheaper than last year's Pixel 5. The bigger Pixel 6 Pro, which has a more premium design and better cameras, starts at $899 and puts Google in the high-end range against the $799 iPhone 13 and $799 Samsung Galaxy S21 5G.

Both phones are available to preorder Tuesday and will be available on store shelves, including at all major U.S. carriers, beginning Oct. 28.